The modern house has been replaced by the contemporary social network, and the media coverage of Pinterest shows the persistence of the gendered domestic roles that [author Esther] McCoy satirized back in the nineteen-forties. After that opening conversation, she offers us a quick tour of the Blakeleys’ living room, a catalogue of what now read as pleasant modern clichés: ash plywood, a built-in settee, sliding glass doors, and a poured-concrete slab with radiant-floor heating. If the Tumblr Fuck Your Noguchi Coffee Table had existed in 1948, it would have taken the Blakeleys to task for their integrated media cabinet and their lab glass.

Pinterest: Fear of the “Female Ghetto”:

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